The Oxford Health Alliance (OxHA): prevention is the name of the game.

The Knowledge Translation Complexity Network (KTCN) Model: The Whole Is Greater Than the Sum of the Parts - A Response to Recent Commentaries

Challenges Facing Global Health Networks: The NCD Alliance Experience; Comment on “Four Challenges that Global Health Networks Face”

Successful prevention and control of the epidemic of noncommunicable diseases (NCDs) cannot be achieved by the health sector alone: a wide range of organisations from multiple sectors and across government must also be involved. This requires a new, inclusive approach to advocacy and to coordinating, convening and catalysing action across civil society, best achieved by a broad-based network. T...

Science and Sociology: Predictive Power is the Name of the Game, Sheldon Ekland-Olson & Jack P. Gibbs (2017), Routledge, ISBN 978-1-138-04784-6

Selecting the Right Cause from the Right Category: Does the Role of Product Category Matter in Cause-Brand Alliance? A Case Study of Students in Shanghai Universities

Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

Human Rights and the Tobacco Industry: An Unsuitable Alliance